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Promotion of GreenMark Ecolabelling Program and Certification of Type II Environmentally Preferrable Product.

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Environmental labeling is an international activity. It is considered an economic instrument to encourage the industries to improve their environmental performance and an important measure to promote green consumption. Based on the ISO 14024 standard, Type I environmental labeling is a voluntary program with multiple requirements and third-party certification. Type I program gives a patented logo to product (including services) proved to have an overall environmental preferability. The use of a patented logo gives out the notion to the general consumers that “These labeled products are the best green products within a specific product category. Therefore you may choose them without doubt.” The Environmental Protection Administration started the Green Mark program in Taiwan in August 1992 and finalized the procedures in the end of 1993. The Environment and Development Foundation (EDF) had been the certification body of this program since then. Up until now, there are 88 product criteria developed and published for application. These criteria may be categorized into three major groups: Low pollution, resource-saving and recyclable. There are a total of 2986 labeled products and the number of logo use has already exceeded 4.5 billion which is equivalent to an estimated production value of more than 65 billion NT. In order to provide incentive to the manufacturers to apply for the use of the logo, the executive branch of the ROC government, the Executive Yuan also promulgated the Plan for Implementing Green Procurement by Government Agencies in July 2001 and has since established performance evaluation rules and mechanism for the evaluation of performance. In 2003,the plan mandates that green products purchased in each designated product category should be at least 60% of purchase amount in that category for each agency. As Green Mark labelled products are recognized as environmentally preferable products by the government’s green procurement legislation, the above measures have significantly increased the sale of ecolabelled products.In 2006, the number of designated product category will be 34 and the goal will be 80%.
Keyword
Ecolabelling, Green Product, Green Consumption, Green Procurement, Government Procurement Law
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